The Founders Fry Up.

A morning at the Station Café in Kensal Rise. A proper greasy spoon, no fuss, no frills. Hugh in Moorland Navy. Hector in Americano. Two new colourways of the Test Jacket, shown in the environment they’re made for: real life, real mornings, real moments.

Early light, quiet tables, the first cups of tea.

The jackets pick up the tones of the room - deep navy, warm brown; simple, functional, made in England and built to be worn anywhere.

Steam rising off the mugs. The background noise of the kitchen.

Nothing staged, nothing polished, just two founders wearing the latest pieces, comfortable and ready for the day.

A classic fry up: eggs, bacon, beans, the lot.

The jackets sit naturally in the scene, showing how they look when you’re out and about. Not styled, not overthought, just part of the morning.

Plates cleared. Jackets buttoned.

A straightforward start to the day and a simple way to show two new colours that feel honest, easy, and dependable.

The Test Jacket in two new colourways - Moorland Navy and Americano - shown exactly as they’re meant to be worn: everyday, unfussy, and built to last.

Made in England.

Built from hardy British fabrics.

Designed for everyday wear. From a greasy spoon breakfast to whatever comes next.